The Video Content Marketing Revolution
Wherever you look online, there’s no escaping video content – from social media to website landing pages, brands everywhere are making a significant impact. So why should you embark on your own video revolution? In this post, Nerd Digital delves into the why and how of video content marketing.
Why has video become the cool kid of Content?
Firstly, there’s no escaping the fact that video content has both the highest reach and highest engagement of any other content posted online. Online videos are truly the key to unlocking a global audience, with a staggering 92% of internet users worldwide consuming video content.
Video has the power to engage multiple senses and become all-consuming to a viewer, unlike, say, a still image. But what truly gives video the title of cool kid on the block? We believe you can distil it down to three factors: effective storytelling, sparking conversations, and the digital landscape itself.
At the heart of video content marketing is storytelling – where you can weave a narrative with captivating audio and visuals that ultimately bring your brand to life. To start, you need to understand your target audience’s preferences, interests, and needs – and tailor your video’s story to resonate with them on an emotional level. If you can evoke emotions from your video content, you will leave a lasting impression and build a strong connection with viewers. Knowing your audience helps you craft a narrative that captivates and engages them effectively.
Through effective storytelling, you can capture your audience’s attention from the beginning and maintain their interest throughout the video. To achieve this, ensure your storytelling is concise, focusing on a clear and compelling narrative. Avoid unnecessary details and distractions to ensure your message shines through effectively.
This leads to the all-important hook at the beginning of your message. Social media giant Facebook discovered that if you can get your viewer to watch at least the first three seconds of your video, you can get them to stick around for a full 30 seconds. This means that if you want to capture the attention of your audience, you need to ensure the first three seconds of your video are scroll-stopping – if nothing impactful happens right away, your audience will simply scroll past. You need to give them a reason to watch!
That being said, make sure you don’t lose sight of the overall story arc so viewers watch until the very end and complete your desired call to action (CTA).
Sparking Conversations with Your Audience
Many standout videos have the power to spark conversations among viewers due to the emotions they evoke. Think about your favourite film -– you’ve likely discussed it with your peers and explained why it stood out to you. You can achieve the same for your brand through video.
Some of our key tips for video content marketing are below:
- Use emotions to spark conversations. People are more likely to discuss and share videos that evoke emotions, such as joy, sadness, anger, or surprise.
- Create a series of long-form video podcasts. This gives you a lot of video content marketing material to work with, which you can repurpose into shorter videos, blog posts, and social media posts.
- Repurpose your podcasts into bite-sized nuggets. This makes it easy for your audience to share your content with their own networks.
- Encourage your audience to leave comments. This will help to boost your algorithm and reach more people.
So, how do you go about repurposing content?
To start, begin with your long-form piece of video content, such as a podcast episode. From there, rework it by creating multiple short-form clips and formatting them correctly for each platform, adding captions and graphics to maximize engagement. Then, you’re ready to spread your message further and reach new audiences by sharing your newly-repurposed videos on multiple platforms and taking the digital landscape by storm.
The Digital Landscape
Your short-form video content is set up to perform better than any other content wherever you place it online. The primary reason video content is cool is because online digital platforms have deemed it so. The head of Instagram said: “More and more of Instagram is going to become video over time,” as that’s where users are dedicating more of their attention. It’s no secret that to get your content seen by your target audience, you need to get involved in video content marketing creation and align with the algorithm. Across all social media apps, the algorithms favour video content, especially those that tell effective stories and spark conversations.
Video content that tells a story well will encourage people to watch the video in its entirety. If the video goes a step further and evokes emotion, it’s likely to spark conversations among viewers and their peers. Both watching a video in full and engaging with it will ultimately lead people to spending more time on their app of choice, which is the goal for app creators!
Video Content Marketing Conclusion
Video content marketing has become the cool kid of content for a reason. It is the most engaging and accessible form of content online, and it’s what audiences are demanding. If you’re not already using video content marketing, you’re missing out on a huge opportunity to reach your target audience and build your brand.
In this blog post, Nerd Digital has discussed the importance of video marketing and how to create effective video content. We’ve also shared some tips on how to repurpose your video content to reach even more people.
If you’re ready to start your own video revolution, here are a few things to keep in mind:
- Tell effective stories. Video is a powerful storytelling medium. Use it to create stories that will resonate with your audience on an emotional level.
- Spark conversations. The best video content sparks conversations among viewers. Think about topics that are relevant to your audience and that they’re likely to want to talk about.
- Align with the algorithm. Social media platforms prefer video content, especially videos that are engaging and tell effective stories. Make sure your videos are optimised for the algorithm so they’re more likely to be seen by your target audience.
By following these tips, you can create video content that will help you to reach your target audience, build your brand, and achieve your marketing goals. If you would like to chat with our video content marketing agency experts on this topic, please use the contact us form on the homepage or email me directly on email@example.com