Music Masters is the leading charity in the UK that is helping to deliver the very highest quality of music teaching for children in the UK, especially in inner city schools.
Following a rebrand, the team wanted to accelerate the promotion of its services, therefore Nerd’s mission was to:
The first job was to deliver a strategy for understanding the behaviour of people visiting the website. From there, Nerd devised several ways to drive people to take action on the site, and make sure that those actions were measured for continuous improvement.
As Music Masters are entitled to Google Grants, when their application was successful, Nerd created the Google Ads copy and strategy – and continues to manage these on a weekly basis. Multiple paid social media campaigns run at any given time, with multivariate image and copy testing for optimised ad spend, as budget is monitored very closely. A charity needs to manage its budgets extremely well, and monthly analytics reports generated by Nerd help manage this process.
Nerd has been working with Music Masters for over a year, helping to market all of their key services from teacher qualifications to live music events. In that time we have helped:
From your complimentary 30-minute digital marketing consultation, to a 12-month digital marketing transformation project, Nerd offers practical solutions to help you power through the digital landscape and achieve your business objectives. Get in touch today.
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