Swedish Orphan Biovitrum (Sobi) is one of the world’s leading manufacturers of pharmaceuticals that help patients suffering with very rare diseases.
An innovative ‘Liberate Life’ website was created to help patients with haemophilia to improve their lives, but unfortunately the target audience could not find it online. Nerd Digital was therefore commissioned to:
First up, we needed to fully understand the audience and conduct keyword research. This enabled the team to understand what people were searching for when wanting to learn more about haemophilia, and ways to live with the disease. Nerd then delivered a strategy document with recommendations for a content strategy with search engine optimisation.
Google pay-per-click, Facebook, and Twitter social media campaigns were set up and managed. Regular data analysis reports continue to be produced for ongoing improvements in performance.
Increased awareness of the Liberate Life campaign was immediate:
The next phase of this project will be to add even more relevant content to the website to further help people with haemophilia to manage their condition, and therefore improve their lives.
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